Membership Sales Training Seminar

Description

Join Shari Pash as she presents:

Membership Staff Strategy Lab 

From Transactions → Relationships → Sustainable Growth

Culture of Membership

Topics

• What does a “culture of membership” really mean for your Chamber?

• Membership is not a department—it’s an organizational mindset

• Members stay when they feel understood, supported, and connected—not because of a renewal invoice.

• Member lifecycle: Prospect → Join → Engage → Renew → Advocate

• Shifting from selling benefits to solving problems through investment

Our Data Tells the Story

Topics

• How to identify and track the right custom fields and user defined type fields

• Ways to connect data to recruitment, retention, and engagement strategies

• How to use data to demonstrate that your organization is essential — not just relevant — to your members

• How to personalize your messaging and member touchpoints using the information you already have

Sustainable Member Recruitment

Topics

• Uncover strategic approaches to attract and engage prospective members and investors, while building a vibrant, thriving community.

• Learn how to foster a culture of commitment and engagement at every stage of membership.

• Explore effective onboarding strategies to make a lasting impact on both new and renewing members.

• Understand the power of attention economics and how to craft messaging that boosts engagement and recruitment.

• Discover practical tools and techniques to create value-driven, loyal, and actively engaged members.

Engagement and Retention Systems

Topics

• First 90 days matter most

• Onboarding journey

• “Micro-moments” of connection

• Staff or volunteer ownership

Practical Training Block

Rotate quick skills:

• Handling objections confidently

• Renewal conversations

• LinkedIn prospecting

• Time blocking for sales focus

• CRM best practices

• “What will we do differently starting tomorrow?”