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Membership Sales Training Seminar

September 1, 2026 9:00 AM - 3:00 PM (CDT)

Description

**NEW OPTION - You can join remotely! We've gathered the tech to host it online!**

Join Shari Pash at the Keg Grove Brewing Company in Morris, IL (yes, a free beer!) 

Membership Staff Strategy Lab 

From Transactions → Relationships → Sustainable Growth

Membership growth doesn't happen by chance—it happens by design. If you're looking for practical strategies to strengthen engagement, improve retention, and create sustainable new members, this is a session you won't want to miss. Together, we'll explore how to build a true culture of membership where every staff member, every interaction, and every system contributes to sustainable growth. You'll learn how to leverage your data to personalize the member experience, create meaningful onboarding journeys, develop essential member touchpoints, and shift from transactional relationships to long-term member loyalty.

This won't be just a presentation. Expect a high-energy, highly interactive day filled with peer-to-peer discussion, idea sharing, and practical exercises—like Retention Detective.  You'll also leave with actionable tools, fresh ideas, and techniques you can begin implementing the very next day to help your Chamber become more valuable, more essential, and positioned for long-term success.

"Membership growth isn't about finding more people to join. It's about creating an organization people never want to leave. Great membership doesn't happen by accident—it happens by design. It happens when strategy, relationships, and intentional action come together. In this session, we'll explore how to build systems that create value every single day—not just at renewal time.

My goal isn't to send you home with more ideas. It's to send you home with practical strategies you'll be excited to implement the very next day."


— Shari Pash


More details:


Culture of Membership

Topics

• What does a “culture of membership” really mean for your Chamber?

• Membership is not a department—it’s an organizational mindset

• Members stay when they feel understood, supported, and connected—not because of a renewal invoice.

• Member lifecycle: Prospect → Join → Engage → Renew → Advocate

• Shifting from selling benefits to solving problems through investment

Our Data Tells the Story

Topics

• How to identify and track the right custom fields and user defined type fields

• Ways to connect data to recruitment, retention, and engagement strategies

• How to use data to demonstrate that your organization is essential — not just relevant — to your members

• How to personalize your messaging and member touchpoints using the information you already have

Sustainable Member Recruitment

Topics

• Uncover strategic approaches to attract and engage prospective members and investors, while building a vibrant, thriving community.

• Learn how to foster a culture of commitment and engagement at every stage of membership.

• Explore effective onboarding strategies to make a lasting impact on both new and renewing members.

• Understand the power of attention economics and how to craft messaging that boosts engagement and recruitment.

• Discover practical tools and techniques to create value-driven, loyal, and actively engaged members.

Engagement and Retention Systems

Topics

• First 90 days matter most

• Onboarding journey

• “Micro-moments” of connection

• Staff or volunteer ownership

Practical Training Block

Rotate quick skills:

• Handling objections confidently

• Renewal conversations

• LinkedIn prospecting

• Time blocking for sales focus

• CRM best practices

• “What will we do differently starting tomorrow?”

Time

Please arrive by 8:45 am! Lunch will be provided.

Pricing

$95 for the day includes lunch

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Contact Information

Name: Lisa Weitzel
Phone: (217) 585-2995
Email: [email protected]
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